In the economic development of the increasingly fierce competition in the international market, how to improve the sales of products, is every company concern. At the same time, how to develop an appropriate price for their products, and determine the most appropriate, flexible enough price strategy, is also essential.
At the same time, we must understand our competitors, understand the competition information, is advantageous way you create and play competitive advantage. And how to collect information of competitors. A foreign trade "old school" in earlier share such a post card.
The "old classmate say:" want to collect the information of competitors, will require you to develop a habit, and continuously improve their ability of business intelligence, as much as possible to obtain the information of competitors. The use of the Internet, competition held various seminars and press conferences, your social network and service network, the relevant industry associations, various sales channels such as, you can collect comprehensive information on competitors to their needs.
Online on competitors
At present, the network is developing more and more quickly. With more and more enterprises begin to online marketing and promotional activities, network to collect intelligence work become more convenient, more cost effective. The following are some of the common way for rival business information on the Internet and channel: in a competitor's site usually have a rich information content, first worth reading the news release. General business news release with rich content, if access to raw materials, will help you to collect "operational intelligence", so as to draw reliable conclusions. Of course, you can also read some reports in the public media.
Online consumers "shopping center" is to understand competitors product technical specifications, price concessions, product dynamic conditions for a good "place".
Containing a large amount of data on the majority of listing Corporation, this is the network most can play its role. Use the search engine or the store on the net, the enterprise website you can easily obtain the latest data on enterprises.
Market research is an important method to gather intelligence, but expensive. Market survey report can make you from a spectator's point of view throughout your enterprise in the field. Market research is more and more by the market research agency professional to, such as the Dataquest, the leader is a market intelligence industry.
Research competitors Exhibition
Unique exhibition is not only foreign will come to you, and your competitors in across the aisle. This is a good opportunity to do the first hand market research and collect the price information. Be like a detective, spend time traveled every corner of the exhibition.
Bring a camera and notebook, go out as much as possible to collect information. Survey competitors, let one's own products, sales personnel, exhibits, promotional materials, the customer evaluation and pre show marketing strategy and its implementation in the effects of the gap.
Of course, in the exhibition to directly understand the price competition is not so easy, because like yourself, everyone is very sensitive to the price. However, by their customers (and possibly your own customer) to understand the information of the competitors is a very effective strategy. As in the Canton Fair, when you for a supply of sth. with foreign, foreign favourite trick is, which company's price is much lower than you, in fact, that is when you track down sb. By following clues.
Other ways to collect more information
In the export sales work, information fast, accurately, completely is the powerful guarantee for business opportunities or orders. You give foreign quote any price, are intentionally or unintentionally using information accumulated to make decisions. However, in today's international trade requires you to have consciousness, organized to conduct intelligence collection. Business intelligence historically separate functions, such as data processing, report, mining, analysis and forecast together, seeking solutions to business problems to provide information for decision makers.
In practical operation, can obtain two information through the information system; but also by talking directly to competitors, suppliers and customers, obtain first-hand information; in addition, through the network, and export sales, research and development staff to communicate and also can gather valuable information. After that, the obtained data and information analysis.
Information collection and reporting. Network, network should be involved in every department of the enterprise, to obtain more information in a very natural, delicate and comfortable way from the other side of the mouth. A large number of intelligence through interpersonal network show, many of the details are important information value.
Intelligence analysis, this is the enterprise competitive intelligence activities in the most important and the most weak link, including intelligence early warning, forecasting the possible opportunity, carries on the forecast to the future. Intelligence analysis belongs to the research category of intelligence work, only through research and analysis, in order to provide action plan. In order to improve the analysis ability of enterprise information personnel, the need for specialized training.
Information and communication, the establishment and implementation of competitive intelligence system has two characteristics: a practical, effective. The utility refers to the cost is not high, the effective means that this is a process of accumulation. Network support is good, not still can operate, the problem is not much or use