When the international leather fur fashion are increasingly fashion, leather fashion in China gradually into the people's eye ball. In this sense, leather fashion is not a small age, but a fashion, global sharing, advocating innovation, respect design big time.
It is conform to the trend of The Times, sponsored by the China leather association, China leather, leather logo and the group as a support unit of the holy land "2014 China international fashion leather day" on March 26, held in China international fashion week.
Throughout the development of China leather industry has a long history, such a consensus in the heart of China's entrepreneurs have become increasingly formed: the lack of homogeneity technology innovation, design has become the industry along with elbow, and how to improve product design ability, accurately grasp the pulse of international fashion, are increasingly get attaches great importance to the industry enterprises.
According to the United Nations development program, according to a statistics of the famous brand in no more than 3% of total global brand, but in the global market share is over 40%, sales of more than 50%. Thus, in the era of economic globalization, the brand has become the commanding heights of the global economy, science and technology competition. And leather industry in China, compared with the brand elements such as manufacturing, services, distribution, design, the first to show the lack of core competitiveness in the market. Therefore, display, communication, international popular interactive is particularly important.
China leather association united international leather fashion trend authorities and the international famous brand in China for the first time to hold the China international leather fashion, aimed at the international designer leather and products for leather fashion elements, the use of raw material, product fashion, the trend of fashion colour vision to China, leather fashion design in China and foreign countries to build communication platform released a popular trend, make the international and domestic industry share a seat international fashionable personage leather fashion feast.
In the first China international fashion between Japan and China, the international feature is very obvious. Then, gian from Italian leather etro, papandreou, Theodore Thea, antonia, JiWeiLi many international well-known fashion designers will focus on such as fabrics of leather, fur clothing, shoes and other design and color application for speech and publish the latest international fashion trend, Italy THES fur brand will also release their fashion style. In terms of brand in China, there will be a YuanLong, zhonghui, seaman, Hong Kong fine purple blue brand show its fur latest style design, etc.
The first China international leather fashion day program includes 2015 fashion trend release of new leather, 2014/2015 autumn and winter fur fashion international release, and Italian shoes clothing designer special lectures, etc.
At that time, there will be a national authority officials, industry management, organization and leadership, master international leather fashion design, fashion, talent, enterprise and the news media reporters about 600 people attending popular release, and view shows.